If you’re a local insurance agent, you’re always looking for ways to grow your business, serve your customers better, and stand out in a competitive market. One product that checks all those boxes? Single Premium Whole Life (SPWL) insurance with Assurity through LocalEdge. Here are five compelling reasons why you should think about adding SPWL to your portfolio.

1. Strike while the iron’s hot: spot the perfect financial moment 🔥

Timing can make all the difference—and Assurity’s Single Premium Whole Life product is the ideal solution when your customers are sitting on maturing CDs, idle savings, or underperforming life insurance policies. These financial crossroads are golden opportunities to introduce a product that often delivers more value per dollar than traditional banking options. A simple, well-timed conversation about “what’s next” for their cash can open the door to a deeper, more meaningful discussion about their long-term financial goals.

2. Ride the boomer wave 🌊

Looking for a reliable source of leads? Look no further than the baby boomer generation—one of the largest and wealthiest demographics in today’s market. They’re actively planning their legacies and searching for smart ways to pass on wealth to their families. Even better? 88% of baby boomers are on social media1, with Facebook leading the way. That means you can connect with them where they already are, by leveraging Assurity’s cost-effective digital marketing tactics to spark conversations and book appointments with ease.

3. Deliver powerful tax advantages 💸
Taxes can quietly erode the wealth your customers hope to pass on—but SPWL helps keep more of it in the family. With tax-deferred cash value growth and tax-free death benefits, your customers can build and transfer wealth more efficiently. It’s a smart, strategic way to protect their legacy and ensure their financial impact lasts for generations.

4. One policy, endless possibilities ♾️
Today’s customers want options—and SPWL delivers. Whether they’re aiming to grow their money, leave a lasting legacy, or prepare for unexpected health challenges, this product adapts to their goals. With policy loans and dividend withdrawals, they can tap into their cash value whenever they need it, for whatever they want. It’s financial flexibility that fits real life.

5. Providing living benefits and lifetime protection 👍
Today’s clients are living longer—and facing more health challenges along the way. SPWL policies often include an Accelerated Death Benefit Rider, which allows clients to access a portion of their death benefit if they’re diagnosed with a chronic or terminal illness. It’s a valuable safety net that adds peace of mind and real-world utility to the policy.

Time to get started!

Single Premium Whole Life insurance isn’t just another product—it’s a powerful tool that can help you grow your business, deepen client relationships, and deliver real value. If you’re not already offering SPWL, now’s the time to take a closer look. 👉Get started with Single Premium Whole Life insurance with Assurity through LocalEdge! 

1 Sprout Social – The Generational Marketing Playbook