In today’s world, personal assets go far beyond homes and cars. Many customers possess high-value items—such as fine jewelry, rare collectibles, and family heirlooms—that require specialized protection. As an insurance agent, offering tailored coverage for these valuables not only strengthens customer relationships but also opens doors to new business opportunities.

Here’s how you can confidently guide your customers through the process of protecting their prized possessions:

Step 1: Understand the customer’s needs
Start by asking the right questions

• What types of valuable do they own? (e.g., engagement rings, vintage watches, rare coins, art)
• Are these items appraised or documented?
• Do they travel with or wear these items regularly?

Understanding the lifestyle and habits of your customer helps determine the level of risk and the type of coverage needed.

Step 2: Educate on standard vs scheduled coverage

Many customers assume their homeowners or renters’ insurance automatically covers valuables. While these policies may offer some protection, they often have limits on high-value items.

Scheduled personal property coverage (also known as a rider or endorsement) allows customers to insure specific items for their appraised value. Benefits include:
• Broader protection (including mysterious disappearance)
• No deductible in many cases
• Coverage worldwide

Step 3: Encourage appraisals and documentation

Proper documentation is key to accurate coverage. Recommend that customers:
• Get professional appraisals for high-value items
• Keep receipts, certificates of authenticity, and photographs
• Update appraisals every few years to reflect market changes
This not only helps in underwriting but also speeds up the claims process.

Step 4: Highlight risk mitigation strategies

Customers appreciate proactive advice. Share tips such as:
• Installing home safes or security systems
• Using bank safety deposit boxes for rarely used items
• Avoiding public display of valuables on social media
These strategies can reduce risk and may even lower premiums.

Step 5: Build trust through transparency 

Be clear about:
• What is and isn’t covered
• How claims are handled
• Any exclusions or limitations
Transparency builds trust and ensures customers feel confident in their coverage.

Final Thoughts

Offering valuables, collectibles, and jewelry protection is more than just selling a policy—it’s about safeguarding memories, investments, and legacies. By taking a consultative approach, you can provide peace of mind and build lasting customer relationships.

To get started, reach out to LocalEdge at [email protected] or call 614-238-8602.